Attendees include

Customer Centricity & Data Analytics

Over the past several years work stream collaboration has resulted in a robust, reusable set of Customer Centricity assets and tools.  Historically the Customer Centricity program has been focused on:  Customer Experience Management (CEM); Data Analytics; and Metrics.

We are increasing our focus on those deliverables which will accelerate CSP digital transformation, enhance Internet of Everything (IoE) services, and enable critical Trust processes.  We will explore and scope work streams which maximize CSP value and leverage TM Forum cross-program (IoT and Trust) synergy.

Areas of focus at Action Week:

  • Discuss connections between people, process, data and things in regard to CX and how these impact privacy and trust
  • Discuss how the already existing customer centricity guidebooks could be combined (Omni Channel, 360 View of the Customer and CX Use Cases) to create an universal & holistic view of Customer Centricity – Unifying and aligning the Omni Channel, 360 Degree of the Customer and CEM Use Cases guidance into a single source of best practice and guide notes for Customer Centricity practitioners
  • Develop new UC/BS, perhaps leading to new catalysts
  • Create library of use cases for tools such as Curate FX and DMM

Who Is Going To Be There ?

Types of Companies:
Service providers; Data Management, Consultants, Suppliers, Enterprises

Chief Marketing Officer, Chief Customer Officer, Chief Data Officer, Senior VPs, VPs, Senior Managers, Managers, Directors, Heads, General Managers of CRM, Marketing, Analytics, Loyalty & Retention, Risk Analysts, Business Intelligence

Who Is Already Involved?

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